It’s been a whole year since the official launch of The Theatre of Dreams – and if I thought the path to publication was a rocky road, then the journey since has been the equivalent of hiking up a mountain.
Launch day 1 August 2018 was filled with excited anticipation – I threw a party to celebrate with family & friends; I organised an on-line facebook launch, I thought all the hardwork was done – I’d secured a publisher and my book was out there on Amazon ready to be snapped by zillions of eager readers.
Ouch, winces at the memory. I was very naïve. Yes I ticked the box saying I was prepared to take on my share of marketing; I’m intelligent and happy to learn, I was on Facebook and already had a blog. In truth I had no idea what modern day book marketing entailed – and why would I? I had no experience of the publishing world. I’d tossed aside a local government career to follow my other half on work assignments to exotic locations overseas. I hadn’t lived in the UK full-time since 2009 and my literary loop was a small group of friends I’d made in a part-time creative writing class. I didn’t know there was a whole network of people I should have been cultivating long before my book launch to get my name out there. The words “author platform” meant very little to me, as did “branding” – that was something for cattle.
So twelve months on I am a lot wiser. I know that having a book on Amazon guarantees nothing – my book is just one of many millions. I know that as an author with a small independent publisher getting my book noticed and maintaining a profile in today’s flooded market requires a great deal of energy, tenacity and a lot of of time spent on social media.
I’ve learned I have to interact with strangers (something shy reserved me has always dreaded) and I know I have to blow my own trumpet (very hard when you are brought up to be modest). I know that having a WIP on the go (the potential next novel ) is vital to keep up interest and I’ve learned that book royalties alone will never be enough to live on (but I do it for love – don’t I? Well yes I do, but my publisher doesn’t and there is an obligation…)
Six months after the release of The Theatre of Dreams my second book, Your Secret’s Safe With Me, was published. I thought I had it all sewn up – I thought yes, my Facebook friends have increased by x-amount, my Twitter following is up into 4 figures, I have colour co-ordinated my Instagram account to make it more appealing…
But it’s still not enough. I need paid promotions, blog tours, mailing lists, newsletters, my own Facebook group. I need to ‘engage’ at every opportunity, continually post comments, be controversial, sympathetic, witty, clever, inane. And these activities can’t be left to simmer, they have to be attacked at a rolling boil.
I need to attend events, to network in both the real and virtual worlds. Mr T already complains I spend too much time on social media; I tell him I don’t spend enough!
And I have to find time to read too. A writer has to be a prolific reader to maintain a presence, comment and review on every Facebook book club and bookish website. That’s without attending tangible book clubs, organising author talks and composing multiple blog posts…
Oh and did I mention Pinterest? I need boards. And lots of pins.
And as for any hope of finishing the WIP, I don’t just have to have one work in progress but a whole series of them. That’s where the “branding” comes in.
Actually, what I really need to do is lay down in a darkened room.
Some people are very good at balancing all these balls, but I’m not one of them. I’ve never had a head for heights and there are times when I seriously question if I will ever conquer the marketing mountain. Yes I would love to sell more books and reach a wider audience, but there is a limit to my time, capabilities and resources.
On the plus side, the writing community is hugely supportive and I have made many new friends who have encouraged and cheered me on during the last twelve months. I’ve gained new skills, and although I’ve never had bags of self-confidence, I’ve definitely been forced out of my shell – although probably not far enough! I love writing and I can’t imagine not doing it. My enthusiasm may have been dampened, but ideas for plots and characters continue to arrive uninvited. I have the notebooks. I will fill them.
The Theatre of Dreams is currently a contender in the Joan Hessayon Award for debut novelists who have come through the Romantic Novelists’ Association New Writers’ Scheme. I’m going to attend my first RNA event in September, the York Tea, where the award is announced. I’m looking forward to meeting a lot of my new writer friends for the first time. I didn’t think I’d be doing that this time last year.
I’ve had some amazing reviews for both my books – and not just from my family. Comments such as ‘an unexpected gem‘ and ‘a treasure trove of a novel’ are personal favourites, and have done a lot to boost my sagging ego in the darkest times. This last year really has been a huge learning curve. In hindsight would I have done things differently? Undoubtedly. But I wouldn’t have missed it for the world.
You can find out more about either book – and buy your own copy – via the links below!
And by the way, in case you’re wondering – no the cat didn’t love the dog. (See previous post!!)