I’m very aware I’m failing on the communication front, and that’s not good for business. My first blog post of 2021 didn’t happen until February and I’ve posted nothing since. I’ve got plenty of excuses, lack of anything exciting to blog about being the main one. However, if I want to be a successful author, I need to keep my readers in the loop, and with a creative mind I should be able to make the mundane sound mega interesting.
So firstly, here’s a picture of some plants I’ve been cultivating over the last few weeks in my greenhouse. Growing your own is very rewarding and the results can be almost instantaneous, especially if you sow radish seeds.
Books on the other hand, are slow-growing, and a writing career has to be viewed as a long term project.
My current bedtime read is the illuminating Stop Worrying, Start Selling, The introvert author’s guide to marketing by Sarah Painter. Marketing has always been a big bug-bear, and now that I’ve committed to going down the self-publishing route, I have to conquer my fears and be far more pro-active. I’m finding this book very helpful. I now realise I don’t have to apologise for promoting my own books – I write because it brings me pleasure and I want to publish what I write because I think my stories could bring pleasure to other people.
As Sarah points out in her book, if I designed a comfortable shoe, I wouldn’t be apologising for trying to sell something that could enhance your daily hike – avid walkers would want to know about it! And whereas lots of marketing advice is to “sell yourself” – Sarah says not. I’m selling Rosie Travers Author, writer of fabulous, original, entertaining fiction, not shy retiring little old me who fills her spare time gardening, knitting and going on long walks in countryside. It’s important to recognise the difference.
It’s also a question of measuring success. It takes time to build up an audience. I’m a relative beginner and shouldn’t make comparisons with authors who are two or three steps ahead with multiple books and/or large publishers. I have two books currently on the market – that’s an achievement in itself.
And the third is on its way. As suspected A Crisis at Clifftops came back from its professional edit with lots of comments – in fact I felt like I’d been wrung out through a mangle. However, I put on my big girl knickers and rose to the challenge of making some major changes. Hopefully I’ve come out the other side with a better book, and still aim to publish this summer.
I’ve engaged a cover designer, and am working on my fabulous, original and entertaining branding, commissioning a new cover for The Theatre of Dreams at the same time. I have to see Rosie Travers Author as my business, although I’m under no illusion I’m ever going to make big-bucks from my writing. To be a successful author in the current market takes a huge level of dedication and energy, which to be honest, I just don’t have – mainly because I also want to spend time cultivating radish and taking those long walks in the countryside…
But having invested in an editor, and a cover designer, it would be foolish not to up my game. The latest trend in author marketing is the newsletter. Last year it was Facebook Groups, but me being me naturally I didn’t jump on that bandwagon. I’m in a few author Facebook Groups and it’s hard enough work keeping up with all the posts and comments, let alone having to instigate them. On the other hand a newsletter sounds achievable – it’s just like a blog, but as one of those people who regularly ticks the ‘do not send me any other material’ boxes whenever I buy anything, I have this moral dilemma. Do I want to be responsible for infiltrating inboxes?
Yesterday I sat down at my laptop with my serious author head on and explored MailerLite, which is supposedly one of the easiest and simplest newsletter formats. I have the IT skills of a fruit bat – yes I’d rather hang upside down in a tree than read about pop-ups, domains, URLs and RSS feeds. In fact after a couple of hours and a thumping headache, I gave up picked up on my knitting. I felt a lot happier.
Once I’ve finished knitting my bike, I’ll go back and give the mailing list idea another try, but at least it prompted me write this blog post!
Keep watching this space for more book news coming soon, and if at some point in the far distant future you see a pop-up asking if you want to subscribe to my newsletter, you are under no obligation to tick yes! Although you may miss out on the great radish give-away…