One Year On

It’s been a whole year since the official launch of The Theatre of Dreams – and if I thought the path to publication was a rocky road, then the journey since has been the equivalent of hiking up a mountain.

Launch day 1 August 2018 was filled with excited anticipation – I threw a party to celebrate with family & friends; I organised an on-line facebook launch, I thought all the hardwork was done – I’d secured a publisher and my book was out there on Amazon ready to be snapped by zillions of eager readers.

Ouch, winces at the memory. I was very naïve.   Yes I ticked the box saying I was prepared to take on my share of marketing; I’m intelligent and happy to learn, I was on Facebook and already had a blog. In truth I had no idea what modern day book marketing entailed – and why would I? I had no experience of the publishing world. I’d tossed aside a local government career to follow my other half on work assignments to exotic locations overseas. I hadn’t lived in the UK full-time since 2009 and my literary loop was a small group of friends I’d made in a part-time creative writing class. I didn’t know there was a whole network of people I should have been cultivating long before my book launch to get my name out there. The words “author platform” meant very little to me, as did “branding” – that was something for cattle.

So twelve months on I am a lot wiser. I know that having a book on Amazon guarantees nothing – my book is just one of many millions.  I know that as an author with a small independent publisher getting my book noticed and maintaining a profile in today’s flooded market requires a great deal of energy, tenacity and a lot of of time spent on social media.

I’ve learned I have to interact with strangers (something shy reserved me has always dreaded) and I know I have to blow my own trumpet (very hard when you are brought up to be modest). I know that having a WIP on the go (the potential next novel ) is vital to keep up interest and I’ve learned that book royalties alone will never be enough to live on (but I do it for love – don’t I? Well yes I do, but my publisher doesn’t and there is an obligation…)

Six months after the release of The Theatre of Dreams my second book, Your Secret’s Safe With Me, was published. I thought I had it all sewn up – I thought yes, my Facebook friends have increased by x-amount, my Twitter following is up into 4 figures, I have colour co-ordinated my Instagram account to make it more appealing…

But it’s still not enough. I need paid promotions, blog tours, mailing lists, newsletters, my own Facebook group. I need to ‘engage’ at every opportunity, continually post comments, be controversial, sympathetic, witty, clever, inane. And these activities can’t be left to simmer, they have to be attacked at a rolling boil.

I need to attend events, to network in both the real and virtual worlds. Mr T already complains I spend too much time on social media; I tell him I don’t spend enough!

And I have to find time to read too. A writer has to be a prolific reader to maintain a presence, comment and review on every Facebook book club and bookish website. That’s without attending tangible book clubs, organising author talks and composing multiple blog posts…

Oh and did I mention Pinterest? I need boards. And lots of pins.

And as for any hope of finishing the WIP, I don’t just have to have one work in progress but a whole series of them. That’s where the “branding” comes in.

Actually, what I really need to do is lay down in a darkened room.

Some people are very good at balancing all these balls, but I’m not one of them. I’ve never had a head for heights and there are times when I seriously question if I will ever conquer the marketing mountain. Yes I would love to sell more books and reach a wider audience, but there is a limit to my time, capabilities and resources.

On the plus side, the writing community is hugely supportive and I have made many new friends who have encouraged and cheered me on during the last twelve months. I’ve gained new skills, and although I’ve never had bags of self-confidence, I’ve definitely been forced out of my shell – although probably not far enough! I love writing and I can’t imagine not doing it. My enthusiasm may have been dampened, but ideas for plots and characters continue to arrive uninvited. I have the notebooks. I will fill them.

The Theatre of Dreams is currently a contender in the Joan Hessayon Award for debut novelists who have come through the Romantic Novelists’ Association New Writers’ Scheme. I’m going to attend my first RNA event in September, the York Tea, where the award is announced. I’m looking forward to meeting a lot of my new writer friends for the first time. I didn’t think I’d be doing that this time last year.

I’ve had some amazing reviews for both my books – and not just from my family. Comments such as ‘an unexpected gem‘ and ‘a treasure trove of a novel’ are personal favourites, and have done a lot to boost my sagging ego in the darkest times. This last year really has been a huge learning curve. In hindsight would I have done things differently? Undoubtedly. But I wouldn’t have missed it for the world.

You can find out more about either book – and buy your own copy – via the links below!

https://www.rosietravers.com/the-theatre-of-dreams/

https://www.rosietravers.com/your-secrets-safe-with-me/

And by the way, in case you’re wondering – no the cat didn’t love the dog. (See previous post!!)

A Postcard from 2018

Everybody is doing a big fat quiz of the year, but here’s my personal postcard from 2018 – edited highlights of what has been a rollercoaster ride.

January – The excitement of starting a year knowing I had just signed my first publishing contract is offset by panicking about packing for a six week trip to Australia and New Zealand. How many pairs of pants…

February – Visit Australia and New Zealand. Too many wow moments to mention and definitely too many pants in my suitcase, but fulfilling a childhood ambition of cuddling a koala pretty much tops the highlights list. I know it’s not ‘PC’ but the opportunity was there…

March – Coming home from Australia and discovering we had missed the Beast from the East and all the fuss about the snow. First steps into the magical world of publishing as I begin working with a professional editor on The Theatre of Dreams.

April – Discovering two short stories I’d submitted to Writing Magazine competitions had been shortlisted in the same month.  Another successful competition entry at Hampshire Writers Society for the first 300 words of a commercial women’s fiction novel, is actually mushrooming into a commercial women’s fiction novel. Could this be Book Number Two? Yes it could. Change name of book from competition title of Marrying Mother to Your Secret’s Safe With Me after all sorts of plots twists infiltrate the original idea.

May –The rush is on to finish Your Secret’s Safe With Me so it’s out of the way before the launch of The Theatre of Dreams.

June – Choosing my book cover, writing blurb and dedications and then coming home from a week’s holiday in Spain and finding a paperback copy of The Theatre of Dreams waiting for me on the doorstep.

July – How do I launch a book? Surely if I just throw a few tweets out there, chat about it on Facebook, add a few Instagrams, tell a few friends…that’ll work, won’t it? The first Amazon reviews are in and they’re very good – but they are all written by people who know me.  Fulfil another personal ambition and visit Hampton Court Flower Show on the hottest day of the year.  We all wilt and have to be revived by large doses of Pimms. I do, however, gather ideas for a winter knitting project if the writing career plummets.

AugustThe Theatre of Dreams is officially launched into the world and the euphoria soon ends with a look at my sales figures.  How do you make one book stand out against so many millions of others? Maybe I should have done a bit more tweeting and making friends on social media. Maybe I should have just paid out big bucks for a professional book promotion service.  Maybe I need a much bigger family. It’s a steep learning curve but on the plus side more reviews are in and they are not written by people who know me…

September –  We set sail on a two-week cruise to the Baltics.  After traipsing through a mere smidgeon of the 22km of corridors at the Winter Palace in St Petersburg it’s easy to see why the Russians had a revolution.  It’s jaw-dropping opulence in the extreme. Publisher accepts Book Two.

October – Do what we we’ve been meaning to do since we returned from the Netherlands twelve months previously – put house on the market and plan an escape to the country. Yes we are that couple of empty-nesters looking to downsize to a house with sweeping views in rural isolation but close to all local amenities and obviously we still need something big enough for all our stuff, and our children’s stuff that didn’t leave the nest with them…

November – Onwards and upwards to conquer the Everest sized mountain of book marketing and self-promotion.  Meanwhile, start edits on Your Secret’s Safe With Me.

December – First author talk, nobody fell asleep which I take to be a good sign.  Continue to try and make self more alluring and interesting on social media. House sold – first challenge of 2019 will be to find a new one that ticks all our 101 boxes. Edits complete on Your Secret’s Safe With Me and launch date set for 18 February 2019.  Who’d have thought, this time last year…

Book Links:

The Theatre of Dreams

Your Secret’s Safe With Me

 

Many thanks to everyone who has supported my writing journey and also to my fellow authors who have guested on this blog during the year, either talking about their favourite comfort reads or their own magical books.

Wishing you all a very happy and prosperous 2019.

 

 

 

A Little Blog Post by the Sea

I’m not usually one to court controversy but there were a few bits and bobs on Twitter this weekend about book titles, so I just thought I’d jot down my thoughts. Joanne Harris, one of my favourite authors, upset a few people with a list of book titles she no longer wished to see, anything featuring the word ‘little’ – eg café, bakery, coffee shop, titles with The + one other word, and titles referring to a feminine relative – daughter, mother, sister.

I didn’t enter into the argument other than to like a couple of replies, simply because I actually (shock horror)  agree with some of the points Joanne was trying to make.  Book titles follow trends and I think it would be fair to say there is trend in the women’s fiction market for pretty pastel coloured books featuring a variety of ‘little’ business opportunities.

There’s no doubt that the ‘little’ in the title is meant to convey a quaintness, the romantic idyll, something warm and comforting and a lot of readers like that – as the marketing departments of the big publishing houses well know.  Include a ‘little’ something in the title and a reader can immediately identify the genre.

Cosy ‘little’ coffee shops abound between the pages of novels, but rarely do such wonderful places exist in real life.  Who wouldn’t want to escape to Cornwall and run a ‘little’ B&B? Well not me actually because running a B&B is bloody hard work, but I’m more than happy to read a fictitious account of somebody else’s attempt to revitalise Granny’s ‘little’ old cliff-top hotel – and dream on.

Likewise tea rooms, which always seem to have a faceless background crew so that the heroine, or hero, has plenty of time to run around the village doing other wonderful things – when of course the reality is that like the small café in the village where I live, there’s never enough customers to make the place a viable financial proposition running it single-handedly, let alone make enough money to employ wonderful support staff.

Any business run along ‘little’ lines is doomed to failure in the real world so maybe it is time to come up with some alternative descriptions. A quick check through the thesaurus reveals some interesting possibilities – besides the size connotations – diminutive, miniature, there is also the unimportant – trivial and insignificant. Perhaps ‘little’ isn’t such a comforting word after all.

Books are subjective. As writers we have to acknowledge the paying public don’t all want to read the same thing and everyone has different tastes and preferences.  I don’t want to knock escapism – after all I write it – but ‘a little’ diversity in titles could go a long way in elevating commercial women’s fiction to a more prominent platform, and perhaps even a wider readership.

I heard Joanne Harris give a lecture a few years back at The Winchester Writers Conference and she is an eloquent, inspirational and passionate speaker.   The novel for which she is probably most well-known, Chocolat, was first published in 1999 and the publishing world was very different then. The irony is if the book was being marketed today, I’ve a sneaking suspicion the suggestion might be mooted for The Little Chocolate Shop in France…

The Importance of Creating Headspace

The last twelve months have passed in a bit of whirlwind with house moves, job changes, and of course, the book. Before acquiring my publishing contract for The Theatre of Dreams my forays into social media were limited to a personal Facebook page and a low-key blog about being an ex-pat.  Then I had to up my game and reach out into the whole new world of marketing. If writing a book is Dr Jekyll, then I’ve discovered  marketing it is my Mr Hyde. And unfortunately one doesn’t come without the other.

I’ve heard it said before that writers can feel consumed by their book. It’s true. It does take over your life. That baby you created, loved and cherished can easily become a monster.  The path from pitch to publication is a rollercoaster. There are the highs – the contract, the launch, and the lows – what comes after. It’s been a whole  witch’s brew of new skills. You don’t just have to be creative, you have to be tenacious,  relentless and/or extremely well organised.

Sometimes you have to step away from a situation to see it more clearly. When Mr T and I lived overseas we made the most of our weekends. We set out with our guide books to soak-up the history and culture of our adopted homeland. We promised ourselves that once we settled back in the UK, we would attack our local area with the same sense of  vigour. It’s very easy to overlook what’s on your own doorstep. In the Netherlands we explored towns – the Dutch countryside can be somewhat samey. But here in the UK even within a short distance of home the landscape changes. We’ve spent several recent weekends setting out on walks and hikes all within a thirty-minute drive of our home.  Up on the downs or down on the coast, the scenery and the exercise has proved quite liberating. Not only have we discovered some amazing new places, but more importantly these walks have provided the opportunity to gather thoughts and clear some headspace.

 

I’m a total novice into the world of book promotion but even I have quickly come to the conclusion that checking Twitter to see how many people have liked a tweet is not good for the soul.    I can be quite witty when I want to be, but that wit isn’t always spontaneous. Blink and a tweet is gone – and with it another missed opportunity!  I can’t be glued to my phone all day.  I’m not a teenager and I have to rise above it (and I’d just like to add in here I’d hate to be a teenager today, or even the parent of a teenager. Nobody needs that pressure!). Yes I am disappointed that my Amazon ranking is heading downhill with the speed of an Olympic skier – but my book is just one of many millions out there. It’s very hard to stand out from the crowd. I have to put it in perspective. It’s important to look at what you have achieved as opposed to dwelling on the perception of what you haven’t.

So okay, although not a bestseller (it always helps to lower your expectations) The Theatre of Dreams  has accumulated several 5* reviews on Amazon.  People have enjoyed it, and that’s why I write. My Instagram account is growing. Twitter – the necessary evil – has to be dealt with.  However, I do now have an author platform that didn’t exist twelve months ago and I’ll admit, I should have put more emphasis on building up that following before publication as opposed to after. I blame it on my upbringing – I was always told modesty is a virtue, but in today’s flooded book market, it really isn’t!

I’ve had my moments of serious self-doubt, but headspace cleared, and a deep breath of Hampshire air  I feel ready to continue the challenge.  Thanks to my publisher, Crooked Cat, my second book, Your Secret’s Safe With Me will be out next year.  More news about the book will follow soon – so watch this space, or even better subscribe to my blog so you don’t miss any updates!

Fame At Last!

I’ve always considered myself to be a modest, shy, person, characteristics which aren’t particularly conducive to self-promotion, which is why I struggle with this whole social media/creating a writer platform malarky.

My other half points out I can’t be shy because after moving abroad, I pro-actively joined social groups and made many new friends.   I had to. I’d moved 5000 miles away from the town that had been my home for over 40 years and I didn’t know a soul, but that didn’t stop the dread of having to introduce myself to strangers over and over again – Hi I’m Rosie, I’m an expat, can you recommend a good hairdresser/dentist/doctor/therapist….

Admittedly that first international move nine years ago forced me out of my comfort zone, however, I now find myself in a similar position.

Hi I’m Rosie, and I’ve written this book….

I hate putting myself out there, but I’ve got a book launch coming up and if I don’t publicise it, nobody else will.  So besides being ‘active’ on social media, bombarding my friends, what else can I do? Contact the local press…

I’ve had dealings with the local press before. When we moved to the Netherlands I undertook an on-line writing course, and being a model student, during the lesson on writing articles and features for magazines, I contacted my local newspaper back in the UK, pitching a story about a transplanted Southampton woman now living in the Netherlands. I think this might interest your readers, I wrote.  I heard nothing….for six months. Then I received an email. Dear Rosie, please could you write us a 500 word article about your life in the Netherlands by Friday…oh and by the way, can we have a photograph of you with a windmill.

500 words and one 4 km cycle ride to the nearest windmill for a photo-shoot later, the article was complete.

Despite the apparent rush, my feature didn’t appear in the paper for at least another three weeks, presumably something better came up. Having said that, three weeks is  nothing compared to the two year wait I had for a short-story to appear in another local magazine after it had been accepted!

So, knowing how long it can take to receive a response, let alone publication, I sent off a couple of notices this week about my book and its forthcoming launch on 1 August. The very next day I received a phone call from one local newspaper, the Portsmouth based The News and had a very pleasant chat with a reporter who asked lots of questions about my writing and the inspiration behind it. Oh so you will come to my launch? I said. Yes, she replied and we’ll run a feature on it tomorrow. You’ll be on page 13….’

Tomorrow! Likely story I thought, but just on the off chance, I rushed into my local One-Stop and grabbed its lone copy of The News, and there it was, perfectly filling a slot on page 13 as promised!

‘Mum picks up pen to commemorate town’s demolished art deco building…’

I do actually write with a keyboard and a computer, and my children have both long flown the nest, but what the heck! I’m very grateful to The News for running the story. I’m not sure I’m going to get stopped in the street because of it, but hopefully it’s aroused a little bit more interest for the book.