I like to think I’m a generous person by nature, but I can’t be the only author who has reservations about the idea of giving their books away for free, on mass. As the occasional prize or to a charitable cause, yes, to worthy friends and family members, people who’ve helped on the writing journey – well that goes without saying. But to the general public? That elusive audience you’ve been trying to convince for the last eighteen months to dip into their pockets to pay less than the price of a takeaway coffee for a digital copy of your book? That book you spent months, if not years, sweating over, putting your heart and soul into, ruining your posture as you bent over your PC into the small hours for, editing, submitting to agents, publishers, braving rejections, having palpitations and panic attacks for…
However, I don’t always know best. I’ve learned many things on my personal mountain climb of a publishing journey, and free downloads are considered a useful marketing tool. It’s an opportunity to boost a book’s profile, to reach a whole new audience who wouldn’t necessarily take a chance on an unknown author.
Christmas is all about giving. Your Secret’s Safe With Me hadn’t exactly gone flying off the shelves since its launch back in February, and probably needed a good kick up the butt. So last weekend, I bit the bullet and sent it out into the big wide world for FREE.
Although I haven’t yet got the exact figures, a quick check on Amazon Author Central confirms that at some point over the weekend my book peaked as the 105th top-downloaded free book out of thousands in the whole of the US. This feat was mainly due to my big budget $20 spend on a book promotion website mailshot. Facebook, the Great Manipulator, cannot be relied upon to display your promotional posts alone. It pays to pay to reach that wider audience direct – although of course paying to give your book away is something the purest in me would have once cried ‘not on your nelly!’ (I told you it had been a steep learning curve).
Only time will tell if I will reap the rewards. The major downside of book promotion sites is that their audience is mostly US based. The only negative review I’ve ever received on Amazon and Goodreads was from a US reader who gave up after the opening chapters of The Theatre of Dreams. He/She clearly didn’t get my writing style at all and felt I’d over-complicated things by introducing my characters without an explanation of who they were. That’s the whole point mate, you read on and find out…
As all writers know you can’t please all the people all of the time. The general idea is that you hope the readers who fall in love with your book will shout about it from the rooftops, while those who don’t, keep quiet.
I am very grateful to everyone who downloaded a copy of Your Secret’s Safe With Me, and to all those shared the news of my Christmas giveaway on social media here in the UK. I hope there will be a positive knock-on effect from the free downloads, and word will spread about my books and my writing. As this is probably the only time I can make a song and a dance about one of my novels ever reaching a number one spot in the Amazon charts (on both sides of the Atlantic), it’s not such a bad way to end the year!
Life got in the way a little too much in 2019 and I know I have not been as pro-active as I should. Hopefully 2020 will be far more productive. I’ve a WIP to polish off and a new publisher to find. I’ve no deadlines and no pressure, and I feel the joie de vivre has returned to my writing.
Signing off on a high note, and wishing all readers, near and far, a very happy Christmas.
And if you are still scratching your head looking for that perfect present, I can recommend a couple of good books….